Top 5 Beauty Retail Apps on Android in Oceania Q3 2022

In Q3 2022, the top five beauty retail apps on the Android platform in Oceania demonstrated diverse trends in weekly downloads and active users. Here’s a detailed look at their performance.

SEPHORA - Beauty Shopping experienced a steady increase in weekly downloads, peaking at approximately 1.8K in the weeks of August 22 and September 12. Active users also saw a rise, reaching 11.5K in the week of August 22, before slightly declining to 10.6K by the end of the quarter.

MECCA - Beauty Shopping showed a notable peak in weekly downloads at 1.4K in the week of July 18. The app maintained a consistent download rate with slight fluctuations, ending the quarter with around 1K downloads per week.

Adore Beauty | Shop Beauty Now saw consistent weekly downloads throughout the quarter, peaking at 1.1K in the weeks of September 5 and September 19. The app's performance reflects steady user interest over the months.

ECO. Modern Essentials had a significant surge in downloads during its initial weeks, reaching 1.1K in the week of July 11. However, downloads gradually declined, ending the quarter with around 86 downloads per week.

OLIVEYOUNG GLOBAL demonstrated a peak in weekly downloads at 354 in the week of August 29. Active users showed a similar trend, peaking at 748 in the week of September 5, before declining to 495 by the end of the quarter.

These insights, sourced from Sensor Tower, highlight the dynamic nature of the beauty retail app market in Oceania. For more detailed analysis and trends, visit Sensor Tower's platform.